Copywriting

Clear & compelling done-for-you words that work.

“For 20 years, I’ve been consulting with and writing for entrepreneurs, startups, and professional service firms. I write and edit website copy, sales emails, newsletters, bios, blog posts, social posts, course content, and more.”
— Jacqueline Fisch

Here’s what I can craft for you:

  • Creative Strategy - to get clear on your ideal clients and decide on your voice, tone, and angle.

  • Compelling taglines - With my intuitive, creative brain on your business, we’ll spark ideas for key phrases, hooks, offer names, and a head-turning, tagline for your brand, service, product, or anything else that needs a witty or clear-as-quartz-one-liner.

  • Conversions where it counts - A landing page that grabs potential customers.

  • An about page you’re proud to share - You’ll get an about page that tells your story and connects with readers. 

  • Professional bio - For when only a few words will do — social media and speaking bios that will open doors.

  • Sales pages - for your signature offer that makes clients want to throw their dollars at you. We can work on multiple sales pages too.

  • Clickable call-to-action buttons that make clicking easier than grabbing a second helping of flourless chocolate cake.

  • Gated content - We’ll brainstorm crave-able ideas for an opt-in your clients need, write your freebie, and all the emails to warm up your prospective clients.

  • Content inspiration - Authority-building content ideas for your blog, newsletters, podcast, or social posts (and I can write them for you on retainer)

I’d love to hear more about your writing project.

Book a time to chat. We’ll connect on Zoom with audio only.

Mellissa, Mindfulness Expert

“I hired Jacq to write a sales page and a series of emails to promote a new program. First, I love how she knows how to capture my voice in all my copy. The results so far are outstanding! Since launching my new program, I'm seeing sales of around $5,000 a day! Jacq is so much more than a copywriter. She's an expert thought partner and strategist. I love working with her.”

Karen, Leadership Coach

“Don’t think about it, just ACT. Jacq is a true partner, sharp, real, talented, clear, resourceful, calm — an expert.

She’ll instantly turn your sh!tty first draft into delicious words that roll off your tongue and engage your audience.”

Kimberly, R. Psych

“I’m an expert, and my website copy needs to reflect that. I’ve worked with copywriters who aren’t high-level enough to sound like a professional who’s been in business for decades.

Jacq not only rewrote all the copy on my website quickly — it was a completely stress-free experience for me. My copy is professional and sounds like me, but better!

Jacq is a great listener, organized, and professional, she’s the best I’ve ever worked with, and I have no doubt we’ll cross paths again soon!”

How it works:

LET’S STAY UP ALL NIGHT AND TALK ABOUT YOUR BUSINESS. 

Well, not all night, but you'll answer some questions, and we’ll have a kick-off call. This will give you helpful insights as you zone in on your authentic voice, outline your dream clients, and position yourself to build your online presence.

A FRIENDLY INTERNET-STALKING. 

With all the links and information you provide, I’ll research all your online profiles, then confirm the voice you’ll use in your copy. This also includes a sh*t list of words we’ll never use.

KICKASS INTUITIVE WRITING. 

On your scheduled start day, you grab a latte, and put your feet up while I write the first page of your website. You’ll pop open your shiny new words within a day or two and tell me what you like and what you want to change. Within a day, I’ll work on your edits. You’ll take a fresh peek, and I’ll make one additional round of edits.

With one page having your seal of approval, I’ll move onto writing the next page, and the next, and the next, until you have a vault of new words to use.

You’ll review all edits within three business days — momentum is key here.

YOUR LIVE REVIEW. 

You plug in your totally done-for-you, jargon-free copy into your website, sit back and revel in your professional-ness. Or, we’ll build your site and plug it in for you. I’ll review a final, polished version to make sure everything is top-notch.

Get compelling copy

Total Time: We can do this in 2-3 weeks with laser focus, or 4-6 weeks if you prefer to go slow.


Investment: Website copywriting starts at $4800.

We’ll discuss intelligent extras like design, development, tech, SEO, and implementation. 

👉 I only take on ONE done-for-you copywriting project each month, so apply early.

Need done-for-you writing for something else?

AN ABOUT PAGE

Writing about yourself is hard and you need an about page that shows off you as the go-to expert and highlights all your rad experience. We’ll tell your story, write your bio, and even update your social profiles.

Investment: $2000

SALES PAGES & LAUNCH COPY & STRATEGY

You love what you do — you just hate having to sell it. Make your sales page, warm-up content, and launch emails work for you, turning clicks into dollars. 

I bring strategy to your whole sales process. More than just writing and editing, having been on launch teams of programs selling between $6,500 - 20,000, I bring a blend of common-sense strategy, intuition, and practical business advice.

Investment: $3800

A LINKEDIN PROFILE

Stand out in a sea of jargon and get the right people looking at your LinkedIn profile. You’ll get a standout headline, compelling about section, and made-for-you visibility strategy.

Investment: $1200.

REGULAR CONTENT FOR YOUR BLOG, NEWSLETTERS & SOCIAL MEDIA

You can finally have regular, awesome content that connects and builds authority for your blog, newsletters, and social media that will make your readers feel excited whenever they hear from you. I write it for you or with you. We’ll have a monthly strategy and planning session, and I’ll make specific recommendations for your sales strategy.

Investment: $1500-2600/month.

Top Questions about Copywriting and Content Writing Services

  • Many entrepreneurs use the terms copy and content interchangeably. That’s okay! Some copywriters are snobby about it. They’re all words.

    Really, you don’t even need to know the difference.

    If you're curious, copy is intended to sell a product or service — so your website, sales pages, product descriptions, ads, brochures.

    Content is writing that educates, informs, inspires, or entertains readers without promoting anything specific. It's still a sales tool, though, just not as direct as copywriting. Content is your blog, social media, podcast, press release, white paper, and books.

  • Before you hire a copywriting or content writer, I recommend doing some things first to help you get the best results. And if you don't have time, a great writer can guide you through the process and speed it up.

    Most often, my clients are hiring a copywriter for the first time. I'm happy to guide you through the process.

    1. Know your client's voice. A great copywriter doesn't merely sound like you but better. That's what a ghostwriter is for. A great copywriter will write in your client or customer's voice. While you might think a copywriter nailing YOUR voice is essential, it's not your voice that connects and converts with your readers. It's all about understanding your client's words. It's co-creation between you and your copywriter.

    2. Understand what your client wants and needs. Keep in mind this is what your client THINKS they need. Write down what your prospects say they want before they hire you. Define how they describe their problem in their own words. What do they say they want before they know what they need? What do they think they need most?

    3. How do you want your voice to sound? What kind of voice and tone do your clients trust most? What feels most natural to you and your brand? Someone funny and lighthearted? Someone who uses f-bombs freely and tells it like it is? Your voice may depend on your industry and how much you can stand out. Your copywriter will help you refine this.

    4. What sets you apart? Why should prospects listen to you? What gives you the knowledge, street cred, experience, and chops to have the right to take their money? Know what makes you different.

  • Ask the copywriter for samples of their work.

    You can understand what it's like to work with a copywriter based on their website copy, but you should still look at some samples. Often, a copywriter doesn't publish samples directly on their website to protect client privacy. I happily share writing and editing samples after a consult call.

    When reviewing samples, ensure you can discern the business owner's voice in their copy. All the writing samples shouldn't sound like the copywriter. They should sound different.

  • This depends on your industry. Generally, hiring a copywriter who only writes for your industry is a flawed idea. If a copywriter only writes for life coaches, their writing could all start to sound the same.

    I work with a diverse group of clients — everything from tech, food, health, doctors, spiritual teachers, jewelry makers, wealth management firms, course makers, and digital project companies.

    By seeing what works in one industry, I can apply the lessons across sectors, bringing my clients a variety of options and styles that will work for them and help them stand out in their industries.

Still have questions? Send me an email at hi@jacquelinefisch.com — I’d love to hear from you.